Trump Media & Technology Group (TMTG), the parent company of Truth Social, has announced plans to launch a crypto ETF in partnership with Crypto.com and Yorkville America Digital. The initiative, branded under the Truth.Filabel, aims to introduce regulated crypto investment products to the U.S., European, and Asian markets before the end of the year.
Overview of the Trump-Backed Crypto ETF Project
As part of its broader crypto strategy, Trump Media plans to invest up to $250 million of its own funds into the Truth.Fi crypto funds and managed accounts. The distribution of these products will be handled by Crypto.com through its broker partner, Foris Capital US LLC.
The planned Trump ETF launch is pending regulatory approval, a standard hurdle for any new crypto-related financial product in the United States under current crypto ETF 2025 news developments.
According to TMTG CEO Devin Nunes, the move is part of a larger effort to expand the company’s footprint in financial services and digital assets.
Key Players and Strategic Goals
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Trump Media crypto strategy: Strengthen presence in digital finance and appeal to crypto investors aligned with Truth Social’s user base.
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Crypto.com ETF partnership: Crypto.com aims to act as a bridge between the cryptocurrency market and traditional finance (TradFi).
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Yorkville Digital ETF: Yorkville expects that the focus on American economic fundamentals combined with crypto exposure will generate strong interest.
Alongside the ETFs, TMTG is preparing managed investment accounts through Charles Schwab under the Truth.Fi brand, reinforcing its commitment to the sector.
Regulatory and Political Context
The launch aligns with broader shifts in U.S. crypto policy. On April 21, 2025, the SEC leadership changed, with Trump-endorsed candidate Paul Atkins taking over. Atkins has named the development of a clear and functional regulatory framework for digital assets as one of his top priorities.
This political backing could influence crypto approval in 2025, particularly for products associated with Trump-backed crypto investment initiatives.
Outlook for Crypto ETF in the U.S.
The Trump Media digital asset ETF adds to growing momentum in the U.S. ETF market, where demand for regulated crypto ETFs remains high. Following several spot Bitcoin and Ethereum ETF launches, products like Truth.Fi could capture investor interest by offering diversified exposure beyond major tokens.
The project also represents another milestone in integrating digital assets with the traditional financial system, reflecting broader trends seen across the US presidential crypto policy landscape.